CourskillsIn person · Lahore
Digital Marketing, Ads & Website Development
Learn digital marketing through practical training in managing online advertising campaigns, creating engaging ad posts and creatives, SEO, and building websites using low-code tools such as WordPress, Webflow, or Wix. Develop the skills to promote businesses online, reach target audiences, improve search visibility, and build a strong digital presence.
Digital Marketing, Ads & Website Development
Week 1 · Digital marketing fundamentals
A bakery posts on Instagram every day, but sales haven't moved. What should it fix first?
Your teacher's hint: Posting more only helps if the posts are doing a job. What job?
Marketing starts with a goal: more orders, more enquiries, more local followers. Without one there's nothing to measure, so you can't tell what's working. Week one sets goals before anything gets posted.
A clothing shop wants its ad shown only to women aged 25–40 in Lahore. Where is that set?
Your teacher's hint: Hashtags help people find a post. What decides who an ad is shown to?
A paid ad goes to the audience you choose in Meta Ads Manager: location, age, interests and more. Captions and hashtags don't change who sees an ad. Choosing that audience well is half of what the ads modules teach.
A café's website is on page 3 of Google for "café in Gulberg". How does SEO help?
Your teacher's hint: The results below the ads can't be bought. So how does a site move up?
SEO works on the site itself: its words, titles, speed and the links pointing to it. Nobody can buy an unpaid ranking or promise first place, so be wary of anyone who says they can.
You got 0 of 3 right.
All three right. In the room, your teacher would set you something harder next.
In the room, your teacher would go through what you missed with you before the next session. That's how marked work goes.
Pick an answeror press ABC
What you will cover
9 blocks, in this order
Each block is taught in the room, with work marked by hand and returned to you.
- Block 01
Introduction to digital marketing
Understand digital marketing fundamentals, online marketing channels, target audiences, customer journeys, and marketing goals. Learn how businesses use digital platforms to build brand awareness, generate leads, and increase sales.
- Block 02
Social media marketing and content creation
Learn to manage business social media accounts, plan content, write captions, and create engaging posts. Develop content calendars and understand how to create content for different platforms and marketing objectives.
- Block 03
Ad creative design and copywriting
Create promotional posts, ad banners, carousels, and video ad concepts using tools such as Canva. Learn advertising copywriting, attention-grabbing headlines, calls to action, and creative strategies that attract potential customers.
- Block 04
Meta Ads and campaign management
Learn to use Meta Ads Manager to create and manage Facebook and Instagram advertising campaigns. Understand campaign objectives, audience targeting, placements, budgeting, ad sets, and campaign setup for leads, traffic, and sales.
- Block 05
Advertising optimization and analytics
Learn to monitor campaign performance and understand key metrics such as reach, impressions, clicks, cost per click, and conversions. Practice evaluating results, improving ad creatives, adjusting targeting, and preparing basic performance reports.
- Block 06
SEO and keyword research
Understand how search engines work and how to improve website visibility in organic search results. Learn keyword research, search intent, competitor analysis, and how to identify relevant keywords for business websites and content.
- Block 07
On-page SEO and website optimization
Learn to optimize page titles, meta descriptions, headings, URLs, images, and website content. Explore internal linking, mobile responsiveness, website speed, Google Search Console, and basic technical SEO.
- Block 08
Low-code website development
Learn to build a basic business website or landing page using WordPress, Webflow, or Wix. Understand website structure, page design, responsive layouts, navigation, contact forms, domain and hosting basics, and essential SEO settings.
- Block 09
Practical digital marketing project
Apply the skills learned by developing a digital marketing plan for a business. Create advertising posts, prepare a sample ad campaign, conduct keyword research, and build or optimize a basic website or landing page.
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Leave your name and we'll email you the moment the next Digital Marketing, Ads & Website Development batch opens for enrolment, before it's advertised anywhere else. It costs nothing and holds nothing.
Interested in more than one? Pick from every course.
You leave with
- A marked final project, reviewed in the room
- An attendance record for every session
- Direct access to your instructor, not a forum